MIMO MOBILE APP
Mimo is an all-in-one financial app that consolidates multiple money accounts into one platform. It integrates with various banks and institutions, allowing users to track balances, transactions, and spending from a single dashboard. With features like automated budgeting and spending insights, Mimo simplifies financial management while ensuring security and ease of use.
ASSIGNMENT
To develop an all-in-one financial app that consolidates multiple money accounts into one platform to track balances, transactions, and spending from a single dashboard.
ROLE
UX Research
UI Design
UX Design
Branding Design
Product Management
PROJECT INCLUDES
User Research
UI Design
Final Design
Prototype
Brand guideline
COMPANY
Personal Project
YEAR
2023
BACKGROUND
Many Indonesians, especially in cities like Jakarta, manage multiple bank accounts and e-wallets for various purposes. Tracking expenses across five or more sources is frustrating and inefficient, especially as e-wallets increasingly replace cash. This is common in Jakarta, where people often hold accounts from past employers or for promotions. My user research confirms this trend.
DESIGN STRATEGIES
Field Research
Understand the user's needs and pain points from direct interviews.
Features development
Develop features that align with user needs.
Brand Design
Develop a visual design that represents the product brand.
UI Development & Testing
Design a screen based on UX strategies and ensure it syncs with the brand design.
FINDINGS
User Interview
The chart above presents data from interviews with 15 individuals, showing that each person manages more than two active financial accounts, including both traditional bank accounts and E-Wallets. On average, participants actively use four financial accounts daily. Moreover, each money account has its own corresponding mobile app, and individuals consistently download and actively use these apps.
This list comprises commonly used banks and e-wallets in Indonesia.
Following the user interviews, my decision was to utilize the Affinity Diagram for synthesizing the acquired data.
To ensure that the solution I proposed aligns with the user's problems, I developed a concept model based on insights gathered from interviews.
UNDERSTAND THE USER'S NEEDS
Prioritizing user needs, I've developed user stories based on all available data (research, reviews). These stories capture students' goals and expectations when using Cakap's platform.
🙋🏼♀️
I want to see all of my money in one place so that I can view the total amount across all accounts and know exactly how much money I have.
🙋🏻
I want a basic monthly report that shows all my money from different accounts in one place, so that I can quickly and easily manage my spending.
🙋🏿♂️
I want to send and top up money between different accounts and view the results without having to exit the app.
🙋🏻
I want to make payments using a QRIS Code and have the flexibility to choose the funding source from either my active bank account or my e-wallet.
THE IDEATION PROCESS
To generate ideas and explore more possibilities for tackling the challenge, I always start with sketches and then translate them into low-fidelity digital wireframes. This process allows me to rethink and evaluate my decisions before moving on to high-fidelity designs.
VISUAL EXPLORATION & BRANDING
Mimo, meaning "Mingle Money," connects various accounts in one place. This facilitates managing finances by providing a single view of balances and spending. The color Azure blue is chosen to represent trust, security, and safety since it pertains to money, where safety is always a top priority to consider.
Mimo's user interface (UI) mimics a physical wallet, utilizing familiar shapes and layouts. This design approach fosters an intuitive and user-friendly experience, replicating the ease of using a traditional wallet.
THE SOLUTION
Challenge 1
👷🏻♀️
How might we create a platform where users can see all their money in one platform, making it easy for them to know exactly how much they have across all accounts?
✨
Quick Balances: View all account balances and totals at a glance from the home screen.
Challenge 2
👷🏾
How might we create a straightforward monthly report that gathers info from different accounts, giving users a quick look at their spending and helping them manage their money better?
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Detailed Reports: Track spending with in-depth expense reports (by account, category, date) accessible through the Reports menu. Complete payment history is also available.
Challenge 3
👷🏿♂️
How might we simplify sending and topping up money between different accounts in the app while letting users view the results without leaving?
✨
Seamless Transfers: Top up e-wallets or transfer money between accounts directly within the app. No need to switch apps.
Challenge 4
👷🏾
How might we enable users to easily pay with a QRIS Code and choose whether the money might come from their bank or e-wallet?
✨
Flexible Payments: Pay anyone easily with QR codes (QRIS) and choose the preferred account for each transaction.
FINAL DESIGN
LIVE PROTOTYPE
Please explore this live prototype to experience the finalized flow and design, which have been implemented as the final version.
TAKE AWAY
Impact
Financial Clarity: Users see all accounts and balances in one place.
Effortless Tracking: Automated reports detail spending for better management.
Seamless Transfers: No app switching needed for transfers or top-ups.
Flexible Payments: Users choose funding source (bank or e-wallet) for QRIS payments.
What I learned
User-Centric Design: Focus on centralizing finances and easy money management.
Data Aggregation: Combine data for a complete financial picture.
Single Platform: Design an app where users do everything in one place.
Payment Flexibility: Offer multiple funding options for payments.
GET IN TOUCH
© Fendra Punu. Product Designer (Mid-Sr. UI/UX). Jakarta. 2024. All Rights Reserved.