FENDRAPUNU
RESUME
FENDRA PUNU
SR. PRODUCT DESIGNER
UI/UX
Based in Jakarta
Indonesia
I have 4+ years of experience delivering 40+ impactful digital products for government, enterprise, and startup sectors. Proficient in scalable design systems, design operations, and strategies that foster collaboration, efficiency, and successful launches. My designs secured billion-dollar government contracts and boosted company revenue.
EXPERIENCES
SR. UI/UX DESIGNER, AT PENSIEVE
PT. Pensieve Teknologi Indonesia
Full Time | April 2022 - Present (3.4 years)
Timor Leste GovTech Projects: Led the delivery of two national apps—a public works project manager and a citizen-to-president reporting app. Both were well received and marked the country’s first modern e-Gov platforms with proper UI/UX.
Call Logs Dashboard for Government: Designed and delivered a WhatsApp call log dashboard for a top government institution. Successfully sold and contributed to company revenue with strong user feedback.
Social Media Intelligence Tool: Designed a lightweight, effective platform used for social media monitoring and branding by political clients in Indonesia, the Philippines, Bangladesh, Singapore, and the UAE.
Cybersecurity Product Delivery: Delivered 6 cybersecurity and intelligence products in 1 year (vs. 3 target). Three were successfully sold to a national security agency, receiving strong UX feedback
Design System Development: Built a UI/UX design system that improved collaboration and speed between design and front-end teams.
Design Leadership at Pensieve: As the first UI/UX designer, built the foundation for product design strategy and design operation.
UI/UX DESIGNER & PRODUCT MANAGER, AT VOLTRON X PENSIEVE
PT. Exelly Elektrik Indonesia colaborated with Pensieve
Pensieve Team | Okt 2023 - Feb 2024 (4 months)
Revamped the EV Charge mobile app with improved UX flows to address critical user challenges.
Reduced user complaints by 95% within three months post-launch, enhancing app satisfaction and performance.
BRANDING DESIGN
Graphic & Branding Design Freelancer
Part-time | 2016 - 2020 (4 years)
Specialized in creating impactful brand identities for 15+ prominent brands, including Dapur Mama, DC Gelato, and Ala Fufu.
Designed logos, packaging, and promotional materials to strengthen brand recognition and customer engagement.
SR. GRAPHIC DESIGNER AT SDH DIAN HARAPAN
Lippo Group Company, Makassar
Jun 2017- Dec 2019 (2,6 years)
Specialized in creating promotional materials including brochures, posters, and banners for Dian Harapan and Pelita Harapan schools across Indonesia.
Provided customized design solutions to meet the unique needs of Dian Harapan School in Makassar.
Enhanced the schools' visual communication and branding, contributing to a stronger community presence and engagement.
IT & DESIGN TEACHER SDH DIAN HARAPAN
Lippo Group Company, Makassar
Full-time | Jun 2015 - Dec 2019 (4.6 years)
Taught computer science, web development, graphic design, and UX.
Designed and delivered hands-on lessons tailored to high school students.
Collaborated with teachers to align curriculum with International Baccalaureate (IB) standards.
Supported students in developing critical thinking and practical tech/design skills for higher education and their future careers.
EDUCATION
Dual Degree Program
Universitas Pelita Harapan
S.Pd - S1 Pendidikan Ekonomi
Karawaci, Tangerang
Indonesia, 2011-2015
Corban University
B.Ed - Bachelor of Education
Salem, Oregon
USA, 2011-2015
TRAINING
Product Design Intensive Training
Dunia Dalam Design x Tiket.com
January - March, 2020, at Tiket Headquarter - Jakarta
Selected for an intensive UI/UX program by Dunia Dalam Design with mentors from Gojek, Tokopedia, and Tiket.com, while gaining hands-on experience through internships, real-world projects, workshops, design sprints, hackathons, and building a portfolio of apps, websites, and prototypes.
Google UX Design Professional Certificate
at Coursera Online Platform
June - December, 2021
Mastered human-centered and inclusive design by conducting in-depth user research, applying real-world insights, and delivering scalable, accessible solutions that align with Google UI/UX standards for impactful, user-friendly products.
Interaction Design Foundation
at Interaction Design Foundation Platform
February - June, 2025
Trained in essential qualitative research methods, with hands-on experience planning and conducting user research, analyzing insights, and presenting findings through tools like user journeys, personas, and workshops to enhance design impact.
SKILLS
Interaction Design
Interface Design
Design System
UX Research
Web Design
Big Data Visualization
UX Writing
Usability Testing
Design Strategy
Graphic Design
Brand Design
TOOLS
Figma
Adobe XD
inVision
Marvel
Framer
Photoshop
HTML, CSS, Java Script (basic)
LANGUAGE
English
CEFR C1 Advanced Level
IELTS Band Score: 7.0
German
CEFR B1 Intermediate Level
Goethe Certificate
Indonesian
Native Speaker
© FENDRA PUNU. SENIOR PRODUCT DESIGNER (UI/UX). JAKARTA - INDONESIA. 2025. ALL RIGHTS RESERVED.